| About AboutVaughn.com | Vaughn Lowery won over television audiences when he appeared in Kmart's smash hit Joe Boxer commercial, dancing his self-titled "Boxer Boogie" wearing nothing but his Joe Boxer underwear. With this "brief" appearance, Vaughn Lowery a.k.a "Joe Boxer," soon became a household name and appeared with Leeza Gibbons on "Extra", Katie Couric on "Today Show", and Jay Leno on "Tonight Show" boogieing down with them performing his signature dance. It was such a hit, that Kmart had ordered up four more rounds of Vaughn's popular commercial. According to the Detroit Free Press, Vaughn's 'Boxer Boogie' has paid off, helping Kmart sell roughly $20 million in Joe Boxer apparel a week." The first year he was responsible for them selling over $1.5 billion of duds, besting Martha Stewart's launch year with over $500 million in sales. Vaughn embarked on an acting and modeling career during a trip to New York City when renowned make-up artist Sam Fine, set him up with a fashion photographer, Fadil Berisha. Before his appearance as "Joe Boxer" Vaughn worked as a successful print model for such companies as Gap, Target, Skechers, Anchor Blue, Old Navy, Anchor Blue and Mark Ecko, while also working as a runway model for Tommy Hilfiger, Phat Farm and Karl Kani. He has also graced the pages of FHM (SA), URB Magazine, and Glamour. Vaughn continues to be busy in the media. A few years back, ABC News "Primetime" aired a segment chronicling his life along with the tragic John Ritter story. Vaughn also has filmed a Super Bowl commercial; completed a high-profile Dasani billboard ad campaign; appeared on "Top Model," where he stirred up some controversy; guest-starred on the comedy, "Scrubs;" and just screened his controversial 35mm festival film, "The Young and Evil," at Sundance 2009. In Addition, he was also named "17 Hot Guys" by Seventeen Magazine. Vaughn has a huge sense of community service, and is open to doing much more. Among other programs, he has lent his name and support to: Women At Risk; HRC (Human Right's Commission); March of Dimes; HOLA (Heart of Los Angeles Youth); and schools across the nation where he encourages kids to be their best. His next endeavor is the film, "The Company We Keep" (directed by Roy Campanella), where he plays a fast-talking manager within the record industry, Barry. In addition, Vaughn is the President/Founder of 360 - an edgy fashion + lifestyle + culture magazine. Their inaugural issue will feature multi-platinum selling band The All-American Rejects on cover. Despite his humble beginnings in a Detroit housing project with his mother, father and four siblings, Vaughn graduated from the prestigious Cornell University in just three years with a degree in Industrial and Labor Relations. |
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